Happy Fall, friends! The weather is finally cooling down a little (and boy can we feel it in our Concord warehouse!) Luckily we have had the delicious scents of smoked pumpkin warming us up this week as we get ready to release our Fall seasonal, Fall Down Brown! After spending all Monday smoking 150 lbs of Sugar Baby pumpkins that we acquired from J.E. Perry Farms at Ardenwood, we transferred the deliciously smoky batch of our beloved smoked pumpkin beer to the fermenters this week! It’s happily bubbling away now, so look for the 2013 Fall Down Brown to hit shelves and taps by Thanksgiving!
It’s Halloweeen and we have a fun night lined up at our Tap Room! Come down dressed in your spookiest costume and get yourself a $2 pint! We will also be giving away a FREE growler to the best costume. Not in the mood for dressing up? That’s ok. Come down and enjoy a pint or two with us anyway. We are still in our Detroit Ave location in Concord, so come join us 4pm-9pm.
This Saturday November 2nd join Steve, our co-founder and head of Sales and Distribution, at one of his favorite events – Gourmet East Bay! “Twenty of the top restaurants throughout the East Bay will feature premier tastings; wineries from Livermore, Napa, and Lodi will feature tastes of great wines, and premier spirits vendors will pour their signature cocktails amidst a fun atmosphere and fantastic live music. A raffle and silent auction will be one of the highlights of the evening – with prizes ranging in value and grandeur – from a $500 shopping spree at Broadway Plaza, to 12 months of dining at participating restaurants, to overnight stays at some of the best hotels in the East Bay. Proceeds will benefit the Food Bank of Contra Costa and Solano and Project Open Hand – just in time for the holiday season.” We always have a great time at this spectacular event hosted by Diablo Magazine. Hope to see some of you there!
Next Thursday, November 7th at 6pm, Steve will be out at Harry’s Hof Brau in San Jose! Harry’s is a great spot that always carries a stellar tap list – here is there current listing on Tap Hunter. Join Steve next Thursday for a “Meet the Brewer” where they will have Ale Industries beer on tap and you will get to sit down and chat with Steve about the beer, what’s new with us at AI, and what we are looking forward to in the future! Hopefully some of you craft beer enthusiasts in the South Bay will come check this one out.
Saturday November 9th you can definitely find us at the 8th Annual West Coast Barrel Fest at The Bistro in Hayward! We will have at least one of our delicious barrel-aged beers representing Ale Industries at this always-awesome festival. Great food, amazing beer selections, and live music throughout the day. Starts at 11am!
As for an update on the moves, (we know you are wondering!) here is an official announcement straight from our co-founders Morgan and Steve:
“We here at Ale Industries have been very busy lately, and want to make sure that we are keeping you in the loop.
As you have noticed over the last year or so, our beer has become more and more difficult to get. We have done our best to keep it fair, and usually will try to shrink everyone’s orders a little as opposed to just cutting some out. As we continued to add capacity to our little place here in Concord, our business just kept growing, and growing, until eventually it made no more sense to keep growing in such a small spot. So, beginning last summer we started looking for new buildings to grow further.
We found our new spot, and it is in the Jingletown neighborhood of Oakland’s Fruitvale District. This November is when most of the infrastructure will be completed, and we will start moving equipment over in December. Our plan is to have most the kinks worked out by SF Beer Week, then pedal to the metal as Spring opens up to our busy period of the year.
As we started moving forward on our Oakland Facility, which we have started to call the “Oakland Fermentation Factory”, we realized that we would both miss Concord, and all the great friends and supporters that we have collected over the years. Because of this we have picked out a great little spot Downtown that we are currently building out for our first “outpost”. We are calling it The Pig & The Pickle – Ale Industries Marketplace. We will have our beer on tap, as well as some great bottled beers that we love, and fascinate us from other companies, we are looking into some of the local wine makes as well. This will be the first time we are offering food at one of our places. The menu will include Charcuterie, Giardiniera, along with local cheeses and breads. We feel this is the ultimate beer food! We hope that our customers will feel as at home dropping in for a pint and a bite, as they will stopping in to get their growler filled and picking up a few packages of their favorite meats and cheese, grabbing a baguette, and a jar of pickled veggies then taking off for a picnic.
All of this marks big changes for everyone here at Ale Industries. For some of our employees it will mean not having to share their desk with three others, for other employees it will be creating a whole new system of organization, or learning a new brewhouse. For our customers it will mean being able to receive the beer they order, not a scaled down version of their order. We will be able to start adding new accounts to our list, and offer our beer to newly opening places for the first time in over a year For our fans it means being able to find our beer in more places, and two home away from homes!
This will be quite the challenge, but we are tempered and strong, ready for the growing pains ahead. Thanks for sticking with us, as we look towards more positive growth!”
That’s all for now – until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)